IIFL

IIFL, one of India's leading diversified financial services groups, sought to modernize its corporate identity while preserving the sacred “Shri Yantra” symbol central to its brand. We refreshed the brand identity, striking a balance between modernity and legacy. The new visual system was applied across all group subsidiaries, supported by a unified design language and comprehensive brand guidelines developed for IIFL Finance, IIFL Home Loan, and IIFL Securities.