SHEMAROO
How a heritage entertainment brand is
reinventing itself for a new India.
With a 60+ year legacy, Shemaroo Entertainment is India’s OG entertainment company.
Over the last three years, we’ve helped them stay culturally rooted while becoming digitally relevant by strengthening their identity, evolving their visual grammar, and building distinct communication for their broadcast channels, original TV shows and OTT content and the launch of Shemaroo Josh, their new Hindi movie channel.
Through modern design, sharp storytelling, and multi-platform campaigns, we reinforced Shemaroo’s brand idea ‘India Khush Hua’ and connected it with a new generation of viewers.
Results:









